All social networks including Instagram, Facebook, and LinkedIn have incorporated the possibility of sharing or uploading recorded, edited, spontaneous, and even live videos.
It is a unique opportunity to publicize the brand, products, or services through multimedia formats. The video multiplies by three times that a publication is shared on social networks.
Videos are playing an increasingly important role in social media. It captures much more the attention of internet users. And if it is of their interest, they will share the videos much more through their social networks than with other publications.
Customer: Preview Interior
Year: 2019
Duration: 2m : 14s
Category: Instagram Video (Editing)
Social Network Video is also called “Short-Videos” and their duration does not go beyond a minute and a half or 2 minutes. They do not usually have a lead so that the theme of the video is the first thing the internet user sees and does not divert their attention.
Customer: Maria Ilyiova / Wild Life Victoria
Year: 2020
Duration: 1m : 51s
Category: Crowdfunding Video
Customer: Olivia Collins
Year: 2020
Duration: 1m : 10s
Category: Instagram / Social Network Video
The statistics impressively demonstrate how video is gaining prominence in social media marketing.
On Instagram alone, video watch time has increased by 80% compared to last year and 258% more is viewed on Facebook. In general, around a third of all activity on social media channels consists of video consumption.
Customer: Olivia Collins
Year: 2020
Duration: 1m : 00s
Category: Instagram / Social Network Video
Customer: Aussie Hands
Year: 2019
Duration: 0m : 25s
Category: Introduction Logo
Since this trend is bound to continue, it pays to include videos in your digital marketing strategy. Some estimates say that by next year 80% of all consumer traffic on social media will be made up of videos.